Marketing return on investment (ROI) is now more measurable. That is the word from marketing outsource specialist, Medios Marketing Communications. The company recently invested in a project management and reporting tool that helps its clients to extract even more measurability from its marketing initiatives.

Ridwaan Bawa, the editor of Men's Health, has tweeted that he has resigned and that September 2010 will be his last month at the magazine, and Caxton Magazines has announced that Tanya Kovarsky has been appointed as editor of parenting title Living & Loving, with Cleo deputy editor Natalie Pool replacing Kovarsky as editor of Cleo.

Britehouse Specialist SAP Division approached Virtuosa earlier in the year to assist with refreshing the look & feel of their website. Their previous company Pebbletree Consulting acquired Eventus Consulting and merged with OneArch Consulting. This resulted in re-branding under the Britehouse Holding umbrella and Britehouse Specialist SAP Division was formed.

According to a recent poll of brand marketers by US-based Harris Interactive for Buddy Media, 72% of brand managers agree that social media offers great potential to reach existing and potential customers across the globe, but they are lacking tools and information to leverage it successfully.