Medios Marketing Communications explored the benefits and disadvantages of outdoor media by producing a street pole ad campaign for our client QBCon. QBCon, a business solutions provider from Pretoria, specialises in business solutions for laboratories, the manufacturing and retail sector.

We wanted to achieve three things with the campaign: 1.) Surprise our client with the street poles by placing it close to their office; 2.) Translate the value of their complicated business solutions to the average consumer; 3.) Give extra exposure to our client Skaapstad, by using their artwork.

We believe we've achieved our set goals, as we received positive feedback from our client and acquaintances. We also learned that the correct placement is crucial.

What do you think about the campaign? Share your thoughts here.