Medios provides the Safilo Group with a marketing communication service that includes media relations, advertising and distribution of luxury eyewear brands within the Safilo Group.

 

Medios helps Safilo to extract the most value from Safilo's branded sunglasses and spectacles range by handling all media relations across the different media types and genres.  It is our duty to match the needs of the media with those of Safilo to ensure that our client and its brands get as much exposure as possible, while the media can provide its audience with content that is relevant. To this end Medios develops story angles, writes media releases, loans product and provides media-ready material to the media.

 

We also handle all celebrity and sport sponsorships, taking great care to match each TV show, sporting team, celebrity and charity to the brand and style that the audience associates with them.   Likewise Medios creates and manages promotional opportunities within the media, from subscription drives to radio competitions.