Sàfilo South Africa launch didn’t miss a beat

 

On 22 September 2011 the cream of South Africa’s social scene celebrated the launch of Sàfilo’s 2012 eyewear collection in true step-up style at Movida in Sunninghill, Johannesburg.

The annual Sàfilo launch is a highlight on many a socialite’s calendar, as all the latest eyewear collections from top international fashion houses are shown. Always attempting to try something new, and presenting the latest sunglasses in new and innovative ways, Sàfilo partnered with Dance Web, SA’s leading dance studio, to feature in our very own Sàfilo Dance Crew Dance-Off Competition while simultaneously highlighting some of the latest releases.

The prize money of R10 000, as well as a L’Oreal hamper, went to Kinesics from Kempton Park.

The show showcased the 2012 collections by Dior, Emporio Armani, Giorgio Armani, Gucci, Marc Jacobs, Yves Saint Laurent, Hugo Boss, Max Mara by Sàfilo, Pierre Cardin by Sàfilo, Tommy Hilfiger by Sàfilo, Blue Bay by Sàfilo, Carrera by Sàfilo, Oxydo by Sàfilo, Smith Optics by Sàfilo.

 

The Sàfilo Group is a worldwide leader in the premium eyewear sector and maintains a leadership position in the prescription, sunglasses, fashion and sports eyewear sectors.