The Safilo celebrity street pole campaign, carried out by Medios Marketing Communications, uses outdoor media to drive road users online.

The concept behind the campaing is twofold -  as the marketing communications company for Safilo South Africa, we wanted to speak to our client directly using traditional outdoor media close to their office in Fourways. The presence of the Safilo and Medios logos also adds to the visiblity of these two brands in the public realm.

The celebrity campaign features images of local celebrities, sponsored by Safilo. The campaign ends 31 August 2011.

What do you think about the campaign? Share your thoughts here.