What’s to become of a celebrity-obsessed generation that’s forgetting its history? The history of the struggle against Apartheid is a history of men and women who sacrificed everything for freedom. It is the story of people like Steve Biko and Albert Luthuli, Joe Slovo and Oliver Tambo. People who suffered brutality, exile, prison and in some cases paid the ultimate price.

It is their struggle and vision of a non-racial and democratic society that our new country is built on. I love the honesty of these advertisements. There is not political correctness. It truly shows what this generation is lacking.